This section highlights both my professional work and personal projects. Alongside a case study created at Platform Communications, I included a self-driven project on Audi Formula 1 to show my interest in sports and brand storytelling. I’m continuing to build out more case studies that reflect both my skills and what I’m passionate about.
CASE STUDY
Painting Contractors Association (PCA) Brand Case study
After over a year of working on PCA’s social media and event branding, I created this case study to showcase the evolution of their visual identity. I worked closely with Platform’s graphic designer and the PCA client lead, combining team collaboration with my own experience on the account to highlight how a unified branding system improved consistency, efficiency, and audience recognition across events.
PCA Social Accounts
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GET TO KNOW ME THROUGH MY FAVORITE BRANDS
This section highlights brands that inspire me and the way I think about storytelling and strategy. Starting with Audi Formula 1, with more to come.
AUDI F1 CASE STUDY
This case study outlines a strategic campaign designed to position Audi as an accessible and innovative new team entering Formula 1. By leveraging digital storytelling, social engagement, and experiential activations, the concept focuses on building a Gen Z fanbase and creating emotional connection before the team’s first race.