CAMPAIGN BOOK

This section highlights campaign books that bring together research, strategy, and creative execution. The featured work was created for my Capstone project and presented to a real client, with more to come.

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Elevation Everest Campaign

By: MOSO & Co (not a real agency)

This campaign book presents a comprehensive, research-driven strategy developed to address a real client brief. It brings together audience analysis, brand positioning, creative concepts, and channel execution into a cohesive campaign designed to deliver both awareness and engagement.

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Otelier Campaign

By: MOSO & Co (not a real agency)

This campaign book presents a full-scale, research-driven advertising strategy developed for Otelier, a hospitality technology platform. Built around the insight that a complex product demands radically simple communication, the campaign unifies brand identity, audience strategy, and multi-channel execution into a cohesive plan designed to cut through confusion and drive both awareness and qualified leads.